Living in the Western Cape, we are privileged to be exposed to many wineries and great wines, right on our doorstep. However, with the busy lives we lead, it’s difficult to get around to all of them and to sample the wines on offer.
Boland Newspapers have therefore decided to launch a wine club linked to each paper, which aims to educate locals about wine, how to enjoy it responsibly and take readers to wineries they might never have discovered on their own.
Joining the club will ensure that you interact informally with other wine lovers, get to know new people and learn more about wine at the same time
This initiative is a first in South Africa due to the links to three of Media 24’s Boland newspapers, who have for many years been the voices of their respective communities.
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Three Boland-based community newspapers; Eikestadnuus (Stellenbosch), Hermanus Times (Hermanus) and District Mail (Helderberg), announced this week that they are launching wine tasting clubs for their readers.
Club members enjoy 10 formal evening tastings per year, at a different wine estate each month. In addition, three wine-themed weekend getaways and one family fun day are planned for 2010. Due to member numbers, reduced rates for various other wine shows, tastings and events are often negotiated.
read moreCVO Marketing was started by Cobie van Oort in 2001 to do marketing & sales consulting to the wine industry. Over the years the company has done short-, medium- and long term consultancy, mentoring and marketing work with various wineries as well as other wine-related projects.
Cobie works with her husband Björn and outsources certain functions, if needed.
Both owners are completely immersed in the wine industry and have travelled extensively to other wine countries, giving them a broad overview of the international situation in the wine industry.
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