CVO Marketing

CVO Marketing PTY LTD

CVO Marketing was started by Cobie van Oort in 2001 to do marketing & sales consulting to the wine industry.   Over the years the company has done short-, medium- and long term consultancy, mentoring and marketing work with various wineries as well as other wine-related projects.

Cobie works with husband Björn and outsources certain functions, if needed.  Both owners are completely immersed in the wine industry and have travelled extensively to other wine countries, giving them a broad overview of the international situation in the wine industry.

Services Offered

• Marketing (Advertising, PR, Publicity, Promotions, Special events, Sales).
• Mentoring, especially for junior marketing staff.
• Arranging Functions, Shows and Wine Events as well as Golf Days.
• Media liaison, Strategic advice, Marketing plans, Sales advice and Exports.

Present & past winery clients

• Avontuur Estate – Since Sept 2003.  Full marketing services, embedded in company, managing strategy, budgets, staff and all marketing and sales activities. Mondays and Wednesday and as needed.
• Arra Wines – From November 2009 – February 2010. Mentoring.
• Solms Delta – From January 2009. Marketing & Sales advice, mentoring.
• Somerbosch Winery – May-Dec 2008. Searching for and appointing a marketing person, mentoring and training. Reference: Nicola Steenkamp, 072-418-9799.
• Grande Provence – Nov 2006-May 2008. Assisting with setting up and managing the marketing and sales departments and functions. Three days per week and as needed. Reference: Rykie van Tonder: ex-GM. 082-803-1356.
• Chamonix – Februrary 2005-Dec 2006. Assisting newly appointed marketing manager, mentoring, training. Reference: Caron, 083-255-4239.

Other clients & projects

• Wine Tasting Clubs – From 1998.  Monthly tutored tastings, wine weekends, International trip annually, specialised wine events.
• Helderberg Wine Festival. (5 Years)
• Winter Wine Festival (2 Years)
• Ad hoc clients

Cobie van Oort – a short CV

• 1981: – Completed honours degree in Journalism & Marketing from Potchefstroom University.
• 1982: – Journalist with local and regional newspapers.
• 1983-2001: – Promotions, Sales and Marketing positions with Checkers, OK Bazaars and Shoprite. Left Shoprite/Checkers in 2001 (Title: Corporate Advertising Manager)to start own consultancy
• 2002: – Completed Cape Wine Academy up to Diploma 2 level.
• 2003: – Wine MBA (Selected modules) at Stellenbosch University, Business School.

Bjorn van Oort – a short CV

• 1984:- Completed BA Communications Honours Degree at Potchefstroom University
• Until 1998:- Various senior PR positions with Department of Transport and the Automobile Association.
• 1998 – 2000:- Golf Club Management, Stellenbosch Golf Club.
• 2000 –  Golf Events & Days, Wine Events & Shows, Marketing & PR for the Helderberg Wine Route, Managing 5 Wine Clubs.
• 2009/2010:- Completed Cape Wine Academy courses up to Certificate level.