CVO Marketing Pty Ltd


CVO Marketing – We Love Wine



CVO Marketing was started by Cobie & Bjorn van Oort in 2001 to do marketing & sales consulting to the wine industry.   Over the years the company has done short-, medium- and long term consultancy, mentoring and marketing work with various wineries as well as other wine-related projects.

Cobie and Björn outsource certain functions, if needed.  Both owners are completely immersed in the wine industry and have travelled extensively to other wine countries, giving them a broad overview of the international situation in the wine industry.

Services Offered

  • Marketing (Advertising, PR, Publicity, Promotions, Special events, Sales).
  • Mentoring, especially for junior marketing staff.
  • Arranging Functions, Shows and Wine Events as well as Golf Days.
  • Media liaison, Strategic advice, Marketing plans, Sales advice and Exports.

Present & past winery clients

  • Avontuur Estate – Since Sept 2003.  Full marketing services, embedded in company, managing strategy, budgets, staff and all marketing and sales activities. Mondays and Wednesday and as needed.
  • Boschendal – Since April 2015.  PR, writing and assisting with mentoring.  Events planning
  • Arra Wines – From November 2009 – February 2010. Mentoring.
  • Solms Delta – From January 2009. Marketing & Sales advice, mentoring.
  • Somerbosch Winery – May-Dec 2008. Searching for and appointing a marketing person, mentoring and training. Reference: .
  • Grande Provence – Nov 2006-May 2008. Assisting with setting up and managing the marketing and sales departments and functions. Three days per week and as needed. Reference: Rykie van Tonder: ex-GM. 082-803-1356.
  • Chamonix – Februrary 2005-Dec 2006. Assisting newly appointed marketing manager, mentoring, training. Reference: Caron, 083-255-4239.
  • Ayama – August 2013 – . Assisting with Marketing & PR
  • Yonder Hill – May 2015 – , Newsletter

Other clients & projects

Wine Tasting Clubs – From 1998.  Monthly tutored tastings, wine weekends, International trip annually, specialised wine events.

  • Helderberg Wine Festival. (5 Years)
  • Pinotage & Biltong Festival (4 Years)
  • Cab Franc Challenge and Carnival (3 Years)
  • Winter Wine Festival (2 Years)
  • Helderberg Wine Route – all PR & Promotions from 2008 – 2011
  • Stellenbosch Wine Routes – events for the Helderberg Sub-route like Taste of the Helderberg and the Helderberg Wine Route Amazing Race – 4 years
  • Cape Gate Shopping Centre – We Love Wine Festival
  • Tygervalley Centre – Taste of Tygervalley

Cobie van Oort – a short CV

  • 1981: – Completed honours degree in Journalism & Marketing from Potchefstroom University.
  • 1982: – Journalist with local and regional newspapers.
  • 1983-2001: – Promotions, Sales and Marketing positions with Checkers, OK Bazaars and Shoprite. Left Shoprite/Checkers in 2001 (Title: Corporate Advertising Manager)to start own consultancy
  • 2002: – Completed Cape Wine Academy up to Diploma 2 level.
  • 2003: – Wine MBA (Selected modules) at Stellenbosch University, Business School.

Bjorn van Oort – a short CV

  • 1984:- Completed BA Communications Honours Degree at Potchefstroom University
  • Until 1998:- Various senior PR positions with Department of Transport and the Automobile Association.
  • 1998 – 2000:- Golf Club Management, Stellenbosch Golf Club.
  • 2000 –  Golf Events & Days, Wine Events & Shows, Marketing & PR for the Helderberg Wine Route, Managing 5 Wine Clubs.
  • 2009/2010:- Completed Cape Wine Academy courses up to Certificate level.